It will be the social event of the season.

My second daughter is the social one.

I worked so hard on this startup, I have no social life.

Let’s check our common-sense understanding of the word social. It’s mostly about people talking to each other. Sometimes it’s about dancing, bowling or doing other stuff with people.

This gets lost in the meaning-destroying repetition of the word by a bunch of Internet companies. Over the last week, I’ve now listened to conference calls with MySpace, Facebook and Google about three different systems meant to extend social networking to sites all over the Internet.

But these companies have a particularly lonely vision of sociability. None of them let users actually talk to each other yet.

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